• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…

Martin Luther King Jr. and Nelson Mandela

Award: Yellow Pencil

Yellow Pencil / Radio Advertising / Sound Design & Use of Music for Radio Advertising / 2012

The Nelson Mandela Foundation wanted to inspire ordinary people to take responsibility and help realise Nelson Mandela’s ideal of a just society. We adapted Nelson Mandela’s iconic closing statement at the Rivonia Trial in 1964, before he was sent to prison for 27 years. We changed his words to challenge listeners to imagine a world where no one, not even Mandela, has the guts to take a stand for what is right. We used the same approach with Martin Luther King’s celebrated ‘I Have a Dream’ speech, made to civil rights supporters in 1963. Both spots were also selected as single executions in the ‘Radio Advertising over 30 seconds’ category.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again