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Attention Assist Campaign

Award: Wood Pencil

Wood Pencil / Radio Advertising / Radio Advertising Campaigns / 2012

Sometimes when you’re driving your brain takes a little leave of absence from your body. Maybe it visits a beach or lives out a bizarre fantasy moment while your body drives your car on autopilot. Mercedes-Benz Attention Assist is a nifty feature that brings you back from your daydream, back to the very important task of driving.

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