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Heineken STR Bottle

Award: Yellow Pencil

Yellow Pencil / Packaging Design / Packaging Design / 2012

How do you make a mass-market product desirable in up-market environments? Usually, it’s only the beer in the bottle that consumers seek out. But what if the bottle could become an experience in itself? STR, with its premium, minimalist aluminium design, is the world’s first UV reactive bottle. The bottle looks amazing, feels amazing and reveals the Heineken Star Trail when under UV light. The STR bottle was first distributed in a bespoke 3D capsule to trade partners. Today it can be seen lighting up high-end nightclubs and bars around the world.

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