The brief was to develop a brand awareness campaign for 5 Gum, aimed at 18 to 24-year-olds using the proposition: ‘Stimulate your senses.’ So we created an experience that stimulated their senses for real. We identified mobile gaming as the most relevant platform for the audience, and created an unexpected experience: a video game with no video. It uses groundbreaking 3D binaural sound technology to create a world of sound, which you have to navigate using only hearing and touch. A chilling sci-fi horror game where users have to escape an alien infested spaceship.
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