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Impulse Saver

Award: Wood Pencil

Wood Pencil / Mobile Marketing / Mobile Campaigns & Mobile Advertising / 2012

What if we could save as impulsively as we spend? Imagine a red button, and every time you press it you save. Now imagine that button in your pocket. We developed Westpac’s Impulse Saver iPhone App, the world’s first impulse saving product from a bank. Simply by pressing the button, customers can save a predetermined amount by sending it from a transaction account to a savings account.

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