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Xylophone

Award: Graphite Pencil

Graphite Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2012

The advertisement for the mobile phone Touch Wood SH-08C, which was developed to enhance social awareness of forestry preservation. The xylophone, measuring 44m (144.4 ft) long, was made only by using forest-thinning materials* just like the product itself. *Sales of forest-thinning materials are a funding source for forestry preservation.

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