• Loading…

Sponsor the White House

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Ambient / 2012

Detergent advertising isn’t known for getting people talking. So at the height of the U.S. debt crisis, Vanish Napisan sent a delegation to Washington D.C. with a giant cheque for $25million to sponsor the most famous white building in the world: the White House. In five days we created 12 online films as we lobbied media, politicians, celebrities and the American public. Of course, President Obama was always going to say no. When he did, we used the publicity to kick-start our real campaign – a nationwide promotion culminating in Vanish Napisan sponsoring an Aussie family’s ‘white house’ instead.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again