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Sponsor the White House

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Ambient / 2012

Detergent advertising isn’t known for getting people talking. So at the height of the U.S. debt crisis, Vanish Napisan sent a delegation to Washington D.C. with a giant cheque for $25million to sponsor the most famous white building in the world: the White House. In five days we created 12 online films as we lobbied media, politicians, celebrities and the American public. Of course, President Obama was always going to say no. When he did, we used the publicity to kick-start our real campaign – a nationwide promotion culminating in Vanish Napisan sponsoring an Aussie family’s ‘white house’ instead.

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