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Rivers of Light

Award: Black Pencil

Black Pencil / Direct / Direct Response/Ambient / 2012

We planned a military operation in which friends and relatives sent messages, letters and gifts to guerrillas in airtight capsules, illuminating the rivers nearest to their camps. The President of Colombia and the Colombian people joined the campaign. We gathered 6,823 messages, inviting them to reflect on their situation, and to light their way back home. We achieved the rate of one guerrilla demobilising and meeting their family, every six hours. Because at Christmas, everything is possible.

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