• Loading…

Watermark

Award: Wood Pencil

Wood Pencil / Direct / Direct Integrated Campaigns / 2012

On 26 January 2011, the Australian state of Queensland was nearly wiped out by floods. Bundaberg Rum is a brand that has been lifting Queensland’s spirit for over 120 years. When that spirit came under threat from the rising waters, Bundaberg Rum felt a duty to lift it up once again. So two days after the distillery was drained of floodwater, we created a product that would become a symbol of defiance and resilience, and rally the support of the nation. The product is Watermark – a rum crafted to mark the point where the floodwaters peaked; to mark the spirit in the towns on the road to recovery.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again