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Sun Bathing

Award: Graphite Pencil

Graphite Pencil / Branding / Brand Experience & Environments / 2012

To address the growing consumer trend towards low carbon energy sources, A.O. Smith launched a solar powered water heater. In Shanghai, we constructed an A.O. Smith ‘sunbathing’ consumer experience: a self-contained lightproof shower room, with shower nozzle fitted into the ceiling. It looked just like any other dark tiled bathroom, except that it was rays of sunlight, not streams of water, that flowed through the showerhead. The resulting increase in sales by 23 per cent in Shanghai led A.O. Smith to make plans to roll out the ‘sunbathing’ experience across Nanjing and Hangzhou.

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