Arctic Sun
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2011
When Tropicana launched the idea of bringing people a brighter morning, we created a giant artificial sun that emitted 100,000 lumens of light, literally bringing a brighter morning to Inuvik, the Arctic town whose 3,500 residents live without a sunrise for weeks each winter. Filmmakers captured the monumental raising of the sun in Inuvik for this commercial that was featured in the new campaign.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.