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Arctic Sun

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2011

When Tropicana launched the idea of bringing people a brighter morning, we created a giant artificial sun that emitted 100,000 lumens of light, literally bringing a brighter morning to Inuvik, the Arctic town whose 3,500 residents live without a sunrise for weeks each winter. Filmmakers captured the monumental raising of the sun in Inuvik for this commercial that was featured in the new campaign.

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