‘You’re Not You When You’re Hungry’ is a campaign idea based on the insight that hunger can drastically change your personality. ‘Road Trip’ features Aretha Franklin and Liza Minnelli as the hunger-induced alter-egos of a group of guys on a long car trip. ‘Game’, which launched the campaign, debuted during the 2010 Super Bowl. It features Betty White and Abe Vigoda as the hunger-induced alter-egos of a group of guys playing football. The campaign was also selected in TV Commercial Campaigns, while ‘Game’ was selected as a single execution in TV Commercials 21-40 Seconds.
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