‘You’re Not You When You’re Hungry’ is a campaign idea based on the insight that hunger can drastically change your personality. ‘Road Trip’ features Aretha Franklin and Liza Minnelli as the hunger-induced alter-egos of a group of guys on a long car trip. ‘Game’, which launched the campaign, debuted during the 2010 Super Bowl. It features Betty White and Abe Vigoda as the hunger-induced alter-egos of a group of guys playing football. The campaign was also selected in TV Commercial Campaigns, while ‘Game’ was selected as a single execution in TV Commercials 21-40 Seconds.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.