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Life Lost

Award: Wood Pencil

Wood Pencil / Photography / Photography for Press & Poster Advertising / 2011

This campaign launched the new positioning of St John Ambulance: The Difference. The ‘Lives Lost’ executions demonstrate day-to-day situations where first aid could have made a difference, but didn’t. The role of this campaign was to create a reappraisal of first aid, and consequently of St John Ambulance, positioning it as a life saving charity.

  • Life Lost
  • Life Lost
  • Life Lost
  • Life Lost
  • Life Lost

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