Shoelace Birds
Award: Wood Pencil
Wood Pencil / Packaging Design / Packaging Design / 2011
The colourful Görtz world of birds presented itself in all the Görtz sales areas set aside for children’s shoes. Simple shoelaces were transformed into small colourful worms in the beaks of five lovingly designed bird characters. This eye-catching packaging shows different types of native birds, inviting play and collection.
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