• Loading…

Never Settle for Less

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Ambient / 2011

At a time of serious economic hardship, we wanted to prove that H&R Block gets people more money back on their tax returns; that, unlike in so many other parts of their lives, with us they didn't have to settle for less. So we journeyed to Greenback, Tennessee, and a diner in Los Angeles, and offered to redo the taxes of everyone there. Twenty days, 1,500 man-hours, and a few thousand cups of coffee later, we brought nearly $25,000 back to the people there – money they didn't even know they were owed.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again