• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

A Campaign Designed to Drop Sales

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Ambient / 2011

Like human traffickers, we targeted our most vulnerable people: children at school or just walking the streets of townships and impoverished urban slums. And just like the criminals, our most powerful weapon was deception. On the streets of their own neighbourhoods, we made men, women and children disappear. We created tunnels with false walls that precisely matched the real walls behind them, so that when people walked through, they disappeared – leaving onlookers wondering what had happened to them. Once people were informed of our anti-human trafficking message and given a toll-free number, they could pass the information on.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again