• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Need for Speed?

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Ambient / 2011

People who love speed are often caught by speed cameras, receiving their fines in the post. To take advantage of this, we designed banners reading ‘Need for speed?’ with the Xbox logo, which we placed opposite selected speed cameras. When drivers were caught by the cameras our banners appeared within the photos on the fines. This innovative use of the media, combining the ambient hijacking of the speed cameras and the commandeering of direct mail via the postal fines, perfectly isolated our target audience, allowing us to urge them to only put the pedal to the metal with Xbox.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again