• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Dated Pillows

Award: Wood Pencil

Wood Pencil / Direct / Direct Integrated Campaign / 2011

Tontine is Australia’s largest manufacturer of pillows. It had a problem. People weren't changing their pillows often enough. This was due to the fact that they didn’t have a good reason to change their pillows, and they had no idea how old their pillows actually were. We came up with the idea of printing a best before date on all Tontine pillows. We then gave people a reason why they should have a pillow with this best before date. It wasn't just a campaign; it was a permanent product innovation.

  • Dated Pillows
  • Dated Pillows

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again