The HBO Cube is a first-of-its-kind outdoor film event, embodying HBO’s DNA of innovative storytelling. The cube shows four sides of a story simultaneously, each providing a different perspective of the film’s characters and plot. Only by watching all sides do viewers see thetruth of what really happened. Two distinct films were played, ‘Art Heist’ and ‘The Affair’, each specifically choreographed and created for the cube. Both films stood on their own as embodiments of the brand, but were also later revealed to be part of a larger narrative experience on the campaign website, hboimagine.com.
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