Calle 13, the suspense and action TV channel, was celebrating its tenth anniversary. It had to be celebrated in a way that was a wink to its regular viewers, and, at the same time, attracted other fans of suspense and action. And so the 13th Street Cuisine was born: a restaurant open to the public for a month, in which the famous chef Darío Barrio together with the agency’s team created a menu full of irony that reflected the channel’s theme of suspense and action. The 13th Street Cuisine was an integrated campaign: an experience, media content, a source of income, and a choice of gastronomic leisure.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.