• Loading…

The 13th Street Cuisine

Award: Wood Pencil

Wood Pencil / Integrated / Integrated / 2010

Calle 13, the suspense and action TV channel, was celebrating its tenth anniversary. It had to be celebrated in a way that was a wink to its regular viewers, and, at the same time, attracted other fans of suspense and action. And so the 13th Street Cuisine was born: a restaurant open to the public for a month, in which the famous chef Darío Barrio together with the agency’s team created a menu full of irony that reflected the channel’s theme of suspense and action. The 13th Street Cuisine was an integrated campaign: an experience, media content, a source of income, and a choice of gastronomic leisure.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again