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The Now Network

Award: Graphite Pencil

Graphite Pencil / Integrated / Integrated / 2010

We’re fulfilling the original promise of the mobile phone – letting people connect wherever they are. Sprint provides the networks that allow you to make instant connections. Our brand is about people. It’s about living right now and celebrating the vast array of life that you can connect with thanks to Sprint’s technology. We renamed Sprint’s network the Now Network. And set to work linking Sprint with all things now. Online, we designed the world’s largest widget – a one-page snapshot of ‘right this second’. Live feeds and real-time facts flooded the site, from babies being born to a live cam of Niagara Falls.

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