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Right Music Wrongs

Award: Wood Pencil

Wood Pencil / Integrated / Integrated / 2010

The challenge was to reconnect Virgin Mobile with its musical heritage. Our solution: Create an online debate on what good (and bad) music really is. And so rightmusicwrongs.org was born. Using Vanilla Ice as our provocateur, we put him on trial. Found innocent: He’ll be allowed to play the V Festival. Found guilty: He’ll get pelted with tomatoes. Hence he said: ‘Sorry.’ (He’s now due to play Glastonbury – so maybe we should say, ‘Sorry’).

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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