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The Hero

Award: Wood Pencil

Wood Pencil / Direct / Digital / 2010

This web-based application allows you to experience how the entire world celebrates you as a hero for paying your TV fee – and safeguarding freedom and independence in Swedish TV and radio. After a simple upload, a picture of yourself or someone you know is rendered in an epic looking movie, making it look as if you were actually there on set. After the movie has played, you are given the option to register directly for the statutory TV fee, and send your movie as a link to friends.

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