• Loading…

Sounds of Hamburg

Award: Wood Pencil

Wood Pencil / Digital Advertising / Sound Design & Use of Music / 2010

Brief: The Philharmoniker Hamburg is one of the best known orchestras in Germany. The goal was to give them a more modern image and pull more ears into their concert hall. We were asked to create an online solution that would arouse the curiosity of classical music lovers throughout the country. Solution: A web application which merges both city and orchestra into one exciting musical experience. The city of Hamburg becomes the concert hall and users take the role of conductor. With customised motion tracking, users are able to select moving objects from a live video feed. People, ships, cars and even fish become instruments in a spontaneous concert.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again