Monopoly City Streets
Award: Wood Pencil
Wood Pencil / Digital Advertising / Online Games / 2010
This online campaign takes Monopoly into the real world with a live worldwide game using Google Maps to turn the globe into one giant board. The goal is simple: become the richest property magnate on earth! Armed with $3million in virtual cash, players can purchase and construct Monopoly buildings on any street in the world. They earn rent from their properties and can increase the earning potential of their streets by adding schools, eco-friendly parks and much more. With chance cards, players can sabotage their opponents by erecting prisons or sewage plants, negating all rent on a street, and even demolishing buildings altogether.
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