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UNIQLO Meets Corteo

Award: Graphite Pencil

Graphite Pencil / Websites / Websites / 2009

Cirque du Soleil is a touring circus group that has dazzled over 80 million spectators in 200 cities on five continents. They have come togehter with UNIQLO to collaborate in a new way. Through this joint effort, UNIQLO aims to expand its brand awareness globally. We documented performers, who sported UNIQLO fashion, during training sessions of 'Corteo', Cirque du Soleil's touring production in Miami and Ottawa. These offstage shots lead to a sensational event in Tokyo. UNIQLO, 'Corteo', and invited users were united in a physical and spiritual sense. The campaign culminated in the upload of event shots onto the site, allowing users to share the experience.

  • UNIQLO Meets Corteo
  • UNIQLO Meets Corteo
  • UNIQLO Meets Corteo
  • UNIQLO Meets Corteo

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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