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Awareness Test

Award: Graphite Pencil

Graphite Pencil / Viral / Viral Films / 2009

To cut down on cycling fatalities, this ad allowed both drivers and cyclists to experience first hand how seemingly obvious things can become totally invisible to the human eye. One of the few virals that lived up to the name, it was viewed by over ten million people online in its first year.

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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