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Award: Graphite Pencil

Graphite Pencil / TV & Cinema Crafts / Special Effects / 2009

Created by BBDO New York and directed by Daniel Kleinman for Rattling Stick, this spot features an amazing CG stork that is the latest breathtakingly lifelike creature to be hatched by the Framestore commercials 3D team. The spot was supervised by Kleinman's long-time associate at Framestore, William Bartlett, who also led the compositing of the work. The 3D team was headed by Dan Seddon. The biggest single challenge was the feathers, which are always tricky, and never more so than on a stork, whose plumage appears more loosely packed than many other birds', with many of its large feathers individually discernable. Seddon's team developed a new grooming system for the feathers, which gave greater flexibility in changing their size and shape.

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