This is a simple story of a boy running home with a loaf of bread under his arm. The twist is that his journey takes him through all the major events of the last century – from the suffragettes and the First World War to the Blitz and the 1980s Miners’ Strike. It’s a 122 second epic, covering the 122 years that Hovis has been baking its bread. And the moral of the story? That Hovis is ‘As good today as it’s always been’.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.