The 'Woman Whisperer' communicates that Carlton MID (mid-strength beer) can give men 'mate time'; yes, that magical and often elusive time for one more beer. The end result is a campaign about men with extraordinary powers. Powers that won’t save the planet, or even a life but maybe, just maybe, they can help a mate stay for one more beer.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.