• Loading…

Rabbit

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2009

To make the point that Comcast never stops making the internet faster, 'Rabbit' opens on a rabbit. A rabbit that is then genetically modified and bred with a panther. A rabbit, that once genetically modified and bred with a panther, has turbines attached, is backed by an unusually strong tailwind and placed on ice. Continuing on, the rabbit panther thingy with turbines and tailwind on ice is then shaved with a cold-forged, high-glide surgical-grade razor, and driven by an over-caffeinated fighter pilot with a lead foot. The spot concludes with the whole rabbit panther turbine tailwind hairless razor pilot scenario travelling down a ski jump in Switzerland under better-than-ideal conditions.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again