Jme is a stand-alone brand that moves Jamie Oliver from the kitchen into the wider home, retaining the chef’s clear beliefs and values, while bringing together experienced designers, producers and growers to form a collaborative lifestyle brand. The Jme identity reflects this collective spirit, bringing imaginative, considered touches into our lives. Jme larder products are practical yet creative, referencing the artisan traditions of market stall markers and handwritten labels. Each item is given the freedom to reflect its function and personality through design, with the striking logo used to link the eclectic ranges. Ranges are segmented according to how we use our homes, celebrating individuality rather than dictating a lifestyle ideal. Flexible, fresh and fun, it’s the future of lifestyle branding.
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