• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Whopper Sacrifice

Award: Yellow Pencil

Yellow Pencil / Online Advertising / Digital Innovations / 2009

We have too many Facebook friends. Too many childhood buddies-ex-lovers and random co-workers, and we never want to delete any of them. Whopper Sacrifice gave people an excuse to clean up their friend list. All you had to do was answer this question: what do you love more, your friends or the Whopper? And people had no trouble answering it. Only four days after the launch, tens of thousands of people had been sacrificed, and the number was growing quickly. The faster the sacrifice spread, the more it proved that people love their favourite burger, the Whopper, more than their friends.

  • Whopper Sacrifice
  • Whopper Sacrifice
  • Whopper Sacrifice

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again