• Loading…

World's First Ephemeral Museum

Award: Wood Pencil

Wood Pencil / Online Advertising / Digital Innovations / 2009

To launch Pampero Rum in Portugal, we focused on a young social tribe consisting of trendsetters. Traditional advertising just doesn't get to this group, but art does. Using Pampero Fundación, a foundation that supports alternative artists, we’ve created the world's first ephemeral museum. First, the best pieces of street art in the Bairro Alto district were tagged. Then we created a website where you can download an audio guide and a map with the pieces' locations. So you can go out with your mp3 player and walk the museum streets.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again