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Wario Land Shake It!

Award: Wood Pencil

Wood Pencil / Online Advertising / Online Advertising / 2009

The first place kids look to research a new video game is YouTube, which is loaded with hundreds of videos from all kinds of games. In order to make Wario stand out, we created a video that perfectly reflects Wario’s love for destroying everything in his path. It starts out like any other game footage montage, but takes an unexpected turn when Wario’s smashing begins to affect the entire YouTube page, eventually reducing it to rubble. For YouTube, this was an interactive first which has received over four million views in one month and praise all over the gaming blogs.

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