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What We Hear

Award: Wood Pencil

Wood Pencil / Online Advertising / Online Advertising / 2009

An ad to highlight how the children's charity Barnardo's supports some of the UK's most troubled and vulnerable children and young people. This interactive ad highlights that, underneath, an abusive teenage girl is a child just wanting to be told she is loved, thereby demonstrating Barnardo's belief in the most vulnerable and troubled young people. This interactive digital ad asks viewers to see beyond the outward aggression of a teenage girl, and instead hear what Barnardo’s hears when confronted by such children.

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