• Loading…

Education

Award: Wood Pencil

Wood Pencil / Online Advertising / Online Advertising / 2009

In this piece of interactive online creative, users take on the Barnardo’s perspective as they witness a young boy struggling to read a series of words in the statement 'Many of our projects deal with kids in trouble with education'. As they select words for the boy to read, the user is exposed to his frustration, embarrassment and even anger as he struggles to read. Although basic literacy is something most of us take for granted, the bold statement 'Not every child in the UK will get an A or a B today Congratulations to the thousands of troubled children who successfully held down full-time education this year', pays tribute to the daily battle faced by many children with learning difficulties, some of whom are helped by Barnardo’s.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again