The purpose of this campaign was to advertise the Japanese singer-songwriter JUJU's new song, 'Sunao ni Naretara' ('Wish I could be true to myself'). We were challenged by the client to develop an innovative mobile campaign that no one had ever tried before. We developed a brand new method of mobile movie called 'Pair Movie'. We leveraged this technique for the song promotion, and have produced the original movie in five episodes. It was streamed for free on the campaign site from 1 December 2008 to 14 February 2009.
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