• Loading…

Pair Movie "Sunao ni Naretara” - Wish I could be true to myself

Award: Graphite Pencil

Graphite Pencil / Mobile Marketing / Mobile Marketing / 2009

The purpose of this campaign was to advertise the Japanese singer-songwriter JUJU's new song, 'Sunao ni Naretara' ('Wish I could be true to myself'). We were challenged by the client to develop an innovative mobile campaign that no one had ever tried before. We developed a brand new method of mobile movie called 'Pair Movie'. We leveraged this technique for the song promotion, and have produced the original movie in five episodes. It was streamed for free on the campaign site from 1 December 2008 to 14 February 2009.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again