- Loading…
The Great Schlep
Award: Graphite Pencil
Graphite Pencil / Integrated / Integrated / 2009
Elderly Jewish voters are a crucial voting block in Florida. In 2008, this group was beginning to lean towards John McCain. We targeted them in a way they couldn’t refuse: by encouraging their pro-Obama grandchildren to visit and talk to them about Obama. We spread the word with a viral video featuring comedienne Sarah Silverman and a website that united, educated and inspired a younger generation to do their part. Millions viewed the video, 26,000 members united online and thousands of media outlets covered The Great Schlep. It was the first time in 12 years a Democratic nominee won Florida.
Want more access to D&AD?
Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.
Join for free I’m already a memberAre you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.