The goal was to create an attention-grabbing consumer campaign for tesapack® ultra strong that plainly illustrates the product’s benefit. The communication focused on generating awareness of the product and its strength. To demonstrate the performance of tesapack® ultra strong we developed analogies for power and strength. The visuals were made entirely of adhesive tape. For the execution we booked Mark Khaisman, an American illustrator, who helped us make this campaign a big success.
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