• Loading…

Upload Cinema

Award: Graphite Pencil

Graphite Pencil / Broadcast Innovations / Broadcast Innovations / 2009

How to find a new audience for De Uitkijk, the oldest film theatre in the Netherlands? The answer: Upload Cinema. A film club that brings the best videos on the web to the big screen. Every first Monday of the month, a fresh programme of internet shorts is screened in the De Uitkijk in Amsterdam. Each month there’s a new theme. The audience submits films through uploadcinema.nl; an editorial board selects the best and compiles a feature-length programme. Upload Cinema was silently launched in October 2008 and has developed the way many online communities do: without any form of traditional advertising, just by word of mouth and ‘member get member’. The film club has been a great success right from the start.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again