Jamie Oliver launched Recipease as a new food and kitchen shop where customers can learn to cook. The brief was to create a new retail concept to get customers excited and involved in food preparation and cooking by learning how to put meals together on site, building a growing passion for food. We communicated the sense of 'meal assembly' through the simple idea of an airfix kit. The illustrations, and their various combinations create witty language that talks about good food and the ease of cooking.
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