• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Office Games

Award: Wood Pencil

Wood Pencil / Branding / New Branding Schemes: Small Business / 2009

The Richard House Children’s Hospice needed an identity for its inaugural fundraising event Office Games, a charity event that brings together the office and sport to create a unique occasion. Events include Floppy Discus, Office Chair Relay, and Post-it Note Fencing. The company didn’t want it to appear too charity-like and use guilt to make people take part; it wanted the focus to be on the fun and enjoyment of the event. The humble paperclip became the heart of the identity, creating the main running track logo and a set of icons depicting each sporting event. Marketing communications included banners, flyers, animations, posters, T-shirts and trophies. Bold use of the core red gave us a cost effective way of achieving maximum impact.

  • Office Games
  • Office Games
  • Office Games
  • Office Games
  • Office Games

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again