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Award: Wood Pencil

Wood Pencil / Art Direction / Press Advertising / 2009

Honda has always been aware of its impact on the environment. The company wanted to show the measures it has taken to reduce this impact. This is part of Honda’s long-term commitment to be a ‘company that society wants to exist'. To do this, we ran a campaign that used the letters of the car manufacturer to represent the technologies and initiatives that Honda has invested in. The Honda typeface is very iconic and recognisable. Using letters on their own as well as showing them in sequence helped to get the messages across to people. Honda sponsored a series of environment supplements in the Daily Telegraph where this work ran. The supplements covered aspects of design, manufacturing and architecture and the developments that are taking place to ensure things are more environmentally friendly.

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