Garmin wanted to inform consumers of its most advanced GPS feature yet: Lane Assist. People are aware of GPS systems. And they think they are all the same. Garmin wanted to challenge that perception. We know unfamiliar roads can be as confusing as a maze, however Garmin can easily point the way to road users. After the launch of this campaign, consumers started to ask specifically for the Lane Assist GPS model. Sales shot up by more than 13 per cent within five months.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.