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Lullaby/Prison Guard/Broken Heart

Award: Wood Pencil

Wood Pencil / Radio / Radio Commercials / 2008

Combos are hollow pretzel nuggets with a cheesy centre. Since they taste remarkably like nachos or pizza, they are the perfect food for the target audience: guys aged 18-34. For this radio campaign, the objective was to inform people that Combos come in multiple flavours.

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