• Loading…

Speight's Great Beer Delivery

Award: Graphite Pencil

Graphite Pencil / Integrated / Integrated / 2008

After hearing New Zealanders in the UK were missing their favourite beer, a working Speight’s Alehouse was strapped to the deck of a ship and sailed from Dunedin to London, complete with a crew recruited in a nationwide search. The 16-week voyage received over 20 minutes of prime time national television news coverage and extensive press reports, while a satellite link transmitted the action on the boat to a dedicated website. New Zealand’s only nightly prime time sports programme and the country’s biggest radio network provided weekly coverage of all the action. The arrival in London drew another crowd and more news coverage. The adventure was made into a hour-long documentary aired on Sky TV.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again