Tree Drawings
Wood Pencil / Direct / Addressed Direct Mail Very Low Volume 1-500 / 2008
Trees are essential to life. They limit the CO2 quota, provide a habitat for animals and, offer welcome shade. But these are not the only reasons to protect trees; we should also do so on account of their beauty. We felt that it was worth reminding people of that, and wanted to do so with depth, instead of using nicely shot forest images. In co-operation with British artist Tim Knowles, we prepared a series of posters. We attached pencils to tree branches and when they moved in the wind, unique works of art were created. These fascinating pictures were displayed and sent to potential supporters.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.