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Grace / Fever / Dinner / Heart to Heart / Videogame

Award: Yellow Pencil

Yellow Pencil / TV & Cinema Advertising / TV Commercial Campaigns / 2007

Combos are hollow pretzel nuggets with a cheesy centre. Since they taste remarkably like nachos or pizza, they're the ultimate guy food. This led us to "Combos. What your mom would feed you if your mom were a man" and, subsequently, to the character Man Mom: a manly mother who embodies the campaign idea. The TV spots all feature Man Mom and her two grown-up sons who still live at home. Man Mom puts in the least amount of parental effort possible, including always feeding her sons Combos.

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