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Coach / Fire engine / Concrete lorry / Logging lorry / Car transporter

Award: Wood Pencil

Wood Pencil / Press Advertising / Magazine Press Advertising Colour / 2007

The Golf R32 with 250 hp accelerates from zero to 100 kilometres per hour in just 6.2 seconds. With such an engine performance, you can overtake other vehicles much faster. Overtaking long vehicles is particularly enjoyable as they now seem shorter. Using this image, the print ads and outdoor posters communicate the product benefit immediately and in a humorous way.

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